Kasabian have accounts on the social networking sites facebook, myspace and twitter. This is a promtional strategy to advertise albums/songs. Their myspace page features advertisment links to promote their latest album and also to direct fans to itunes. There is information about the bands latest gigs and also about any promotional things the band are doing. This help to increase the hype about them and also provides another way of advertising and getting more publicity. These pages converge with other aspects of the bands marketing and their facebook fan page is purely used for telling the audience about ticket sales, interviews with NME etc. This creates a circle type effect with the social networks linking to their music sales, magazine articles, youtube videos and the bands personal website. Everything leads on to another aspect of the bands portfolio.
Having these pages gives the audience a chance to interact with the band and post their views about them. It provides a sense of friendship and almost make some members of the audience feel a personal link to the band.
Sales
The band have a number of outlets to distribute their music and merchandise. They have their music available to download from the itunes store. It is also possible to buy their music from their personal website. Their music is also available to buy online stores such as 'Amazon' and 'Play.com' and from all high street music chains. For their latest album, Kasabian released a promo version of their song 'Vlad The Impaler' on their website which was available to download for free. This was an indifferent marketing strategy but was a clever way to gain some extra sales.
The band also sell a number of different merchandise such as posters, keyrings, T-shirts and DVDs. It is essential in the current music climate to sell these types of merchandise. The public always want a new way to connect bands or show off their love for them. DVDs especially, offer the public a chance to gain an inside look into bands and the voyeurism aspect of it appeals greatly to the audience today.
The band have a number of outlets to distribute their music and merchandise. They have their music available to download from the itunes store. It is also possible to buy their music from their personal website. Their music is also available to buy online stores such as 'Amazon' and 'Play.com' and from all high street music chains. For their latest album, Kasabian released a promo version of their song 'Vlad The Impaler' on their website which was available to download for free. This was an indifferent marketing strategy but was a clever way to gain some extra sales.
The band also sell a number of different merchandise such as posters, keyrings, T-shirts and DVDs. It is essential in the current music climate to sell these types of merchandise. The public always want a new way to connect bands or show off their love for them. DVDs especially, offer the public a chance to gain an inside look into bands and the voyeurism aspect of it appeals greatly to the audience today.
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